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Should you share your spray tan knowledge?

Should you share your knowledge?

No one else knows what you know. The skills and experience you’ve built up for your spray tanning business are unique to you. Yes, there might be thousands of other people out there with spray tanning knowledge but… So you should seize this opportunity and share your experience. You might be reading this and thinking ‘I’m not sharing all of my secrets’, but you really should. There is always the fear someone else might take those ideas and that knowledge and run with it but so what? If they are your ideas, you’ll have a thousand more. How many ideas […]

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Is competition a good thing?

Is competition a good thing?

Spray tanning as a service has boomed in the last few years. Many therapists are seeing their clients set up, other beauty professionals add tanning to their list of services and plenty of stay-at-home-mums try and get tanning to work around the kids and get some extra income coming in. But with so many people joining the industry we keep getting asked “is there too much competition?”.  Let’s start with this: Don’t worry too much about what your competitors are doing, just focus on the client that’s in front of you. At the time of spray tanning a client, that’s all that matters. Just […]

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How to set yourself apart from other spray tanning professionals

How to set yourself apart from other spray tanning professionals

Once you set up in this game it becomes all too easy to follow in the footsteps of someone you admire and imitate their business. “Why not?” I hear you cry. “If it’s working for them, they are getting clients and being successful then what’s wrong with that?” Nothing. You can follow in the footsteps of anyone your heart desires. But consider this: someone else also sets up a spray tanning business inspired by the one you are inspired by. Then another, and another and before you know it there’s six of you all trying to be like that one successful spray […]

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What to include in emails to clients

What to include in emails to clients

As we established in our last post which marketing platform is best for your money blog post we established email marketing was the best return on investment. But what should you be offering your clients in your emails to ensure they stay engaged, interested and a customer? Promotions, content, or advice? Don’t worry we cover it all below. Based on our experience and email open rates we have compiled a list of the content you need to include in your outreach to your clients. Information  Most people love to learn. Whether they decide to pick up a book, watch tv or […]

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Which Marketing Platform gets you the best return?

Which Marketing Platform gets you the best return_

With so many platforms to spend your money and time on trying to reach new customers which one would you pick if you only had time and money to pick just one? Email? Contact people who have already been to your website? Facebook? Find people by location and interest and engage with them? Direct Mail? Send post to people in a focused area to see if they are interested? Paid Search? Target people who use Google and are looking for your services? That’s a lot to choose from and we haven’t even scratched the surface yet. Let us help you. […]

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What should you be posting on Instagram?

What should you be posting on Instagram?

http://www.spraytanningguild.com/4-best-ways-get-tanning-clients/Instagram can be your best friend when it comes to getting attention for your spray tans online. This is partly because it’s such a visual platform, there are plenty of females users and people follow things which inspire them. However, just setting up an Instagram account isn’t going to take the world by storm. You need to post information people want to see while still promoting your business and being professional about it all. Here are 8 things you can start posting TODAY on your Instagram account which will: help build followers increase awareness of your business set you apart […]

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Why You Shouldn’t Poach Other Spray Tan Clients

Why You Shouldn’t Poach Other Spray Tan Clients

Starting a business is haaaard work. Harder than changing a light bulb without a step ladder in the dark. Combine the cost of setting up, running a business, finding time to market yourself as well as finding new spray tan clients, you might think there won’t be enough hours in the day.  Yet you can do it, and having a successful business is very obtainable but there is a right way to do it. One way not to do it is to message other businesses clients trying to offer them an incentive to come with you. I have seen businesses […]

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How to get your clients coming back

How to get your clients coming back

Getting your tanning clients to stay with you is easier than you think. If you are passionate about your business then you LOVE getting new clients. It’s a great feeling isn’t it? Like a bed with fresh sheets, or that first bite of a chocolate bar. Getting a client coming to you from a recommendation or an existing client is just a great feeling!! Yet many companies forget about getting the people who already like them, and don’t spend enough time enticing them to come back.   By communicating with clients who have already visited with you and liked their […]

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How to use Instagram efficiently for your spray tanning business

Having an Instagram account is not just a way to see what people you follow are up to. It’s also a great marketing tool, which if used correctly, can generate leads for your business as well as life long clients. At the time of publishing this blog post Instagram has over 800 million active users, each spending on average 15 minutes a day it’s easy to see why so many people are using Instagram for their spray tanning business. Setting up If you don’t already have an account you can go here: https://www.instagram.com/ and sign up. Add all the details […]

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7 Reasons to consider social media for your business

7 Reasons to consider social media for your business

Whether you are running a salon based spray tanning business or a providing a mobile tanning service, you need to know the power of social media. It is a vital tool that can push your business to the greatest heights. According to statistics, approximately 40% of internet users follow the brands they like through different social media platforms. A good percentage of internet users also use social media to search for goods and services in their local area. So, social media could really be worth your time. Here are some key benefits that a spray tanning business no matter what […]

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